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FORM’s Premium Goggles Introduce AR To The Swimming Pool


The $199 goggles track your performance and display key information via a see-through overlay.

Since the introduction of devices such as the Fitbit back in 2009 and the Apple Watch in 2014, the smart wearables market has gone from fantasy to reality, offering consumers a brand new way to connect with their digital lives. In 2019, a majority of smartphone users find themselves utilizing some form of paired technology, such as bluetooth headsets and smartwatches.

Sport and fitness, in particular, have benefited greatly from the introduction of wearable smart devices, allowing athletes and fitness enthusiasts to monitor everything from their heartbeat and sleep schedule, to the number of calories they’ve burned. As previously stated, however, many of these devices manifest themselves in the form of smartwatches; acceptable for activities like running, biking, and lifting, but inconvenient for water-based sports, such as swimming. That’s where the FORM Swim Goggles come in. 

Announced earlier today by sport technology company FORM, these premium swim goggles monitors the wearer’s performance, keeping track of various metrics in real-time and displaying the information over the real world thanks to AR functionality. Powered via a miniature onboard computer, the FORM Swim Goggles features an AI system that monitors key information for swimmers, including their split times, distance, stroke rate, and stroke count for 16 continuous hours. This data is then layered over the goggle’s lenses, offering users unobtrusive access to their progress data before, during, and after their sessions. 

FORM's Premium Goggles Introduce AR To The Swimming Pool 1
Image Credit: FORM

“I swam competitively for 14 years and really felt the pain of not being able to access my metrics in real time,” said FORM founder and CEO Dan Eisenhardt, in an official release. “The idea for FORM came about many years ago, but we are only now entering a time when technology lets us deliver this experience seamlessly in a premium pair of swim goggles. We’re proud that, through a team of top industry talent, we’ve been able to solve a fundamental problem in swimming.”

Users can also download the official FORM Swim app on iOS and Android to track and share their progress, view other swimmers’ metrics, and customize their in-goggle experience. 

FORM's Premium Goggles Introduce AR To The Swimming Pool 2
Image Credit: FORM

“I competed in two Olympic Games: 2004 and 2012,” added Scott Dickens, Director of Strategic Partnerships at FORM. “At the elite level, everything is measured down to the hundredth of a second. Having access to real-time metrics in your goggles is an absolute game-changer. FORM enables both swimmers and coaches to be more in tune with what’s happening in the moment. Even if you’re not a high-level swimmer, FORM makes swimming much more engaging and just plain fun. You always know exactly what you’re doing, and you’re able to compete with yourself while you swim.”

FORM's Premium Goggles Introduce AR To The Swimming Pool 3

The FORM Swim Goggles will begin shipping internationally August 7th starting at $199; the official FORM Swim app will be available to download that same day via the App Store and Google Play.

Featured Image Credit: FORM

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