The State of the XR Market – HTC Vive, Paramount and More Share Insights
Strategy Experts from Industry Leaders to explore the state of the market today, and challenges for the future of XR
As virtual and augmented reality gain
momentum, and as new applications of extended reality (XR) proliferate, it is
evident that the industry has yet to finish its rapid growth; the global AR and
VR markets are expected to grow to $209.2 billion by the year 2020, while the USA
is the region with the largest AR/VR spending in 2018 at $6.4B.
And yet, as the applications of XR
multiply, knowing which industry verticals to prioritize will be crucial moving
forward. Consumer adoption rates, whilst currently rising, saw a sharp plateau
in 2018 and sales of smartphone VR devices fell by more than 60% between 2017
and 2018. Knowing which verticals to prioritize and how to respond to market
demands could be the crucial difference between success and failure as the
To explore the
strategies insights being employed by market leaders today, VRX are holding an
exclusive webinar on July 10 (9AM PT / 12PM ET / 5PM UK), exploring the State
of the XR Market – What are the Latest Tech Innovations and Where’s the Growth?
The VRX team will be joined by Vinay Narayan, Vice President, Platform
Strategy, HTC Vive, Ted Schilowitz, Futurist in Residence, Paramount,
Stephanie Llamas, Vice President of Strategy & Head of XR, SuperData, a
Nielsen Company and Amy Peck, Chief Executive Officer & Founder, EndeavorVR.
• How global
adoption is doing and where the XR market hotspots are
• Whether there really
is a consumer marketplace for VR & AR/MR yet
• How widespread enterprise penetration is, and which sectors are
leading the way
• What is holding
up growth and what is needed to trigger market momentum
• Will we see household
penetration in 2020? Who’s best placed to deliver it?
Those who cannot join live will be sent the recordings once the
webinar has run.
information, please contact Kathryn Bloxham.
Events Director & Head of Innovation
VR Intelligence / VRX
T: +44 (0)207 375 7567
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