Webinar: Companies Using AR to Build Consumer Engagement and Enhance Customer Experience?

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Webinar: Companies Using AR to Build Consumer Engagement and Enhance Customer Experience? 1

Fun Feature to Daily Essential: AR for Consumer Engagement & Retail with L’Oréal, NIVEA, Nestlé

Webinar to focus on AR strategies for enhanced retail consumer engagement, driving adoption and measuring ROI, Wednesday, August 14, 9:00am PT

Augmented reality (AR) is today being used by a growing number of companies to build consumer engagement and enhance the experience of customers.

As with any novel, yet undoubtedly powerful technology, businesses are scrambling to maximize its revenue-creating potential, incentivized by the prospect of developing the much vaunted ‘killer app’.

Accordingly, many benefits of AR as a means to increase consumer engagement have become apparent in recent years; consumer marketing can be drastically enhanced, being rendered immersive, exciting and personalized, while the ability to monitor engagement data in real-time offers the possibility of refining the customer journey to increase enjoyment of an experience and maximize customer engagement with the brand.

Despite initial success, for those few who have crossed the threshold and are creating working AR projects to drive business engagement, questions still remain about overall adoption, increasing awareness and measuring ROI.

To explore this and more, VR Intelligence are hosting a live webinar, ‘AR for Consumer Engagement & Retail – From Fun Feature to Daily Essential’, taking place Wednesday, August 14, 9:00am PT/12:00pm ET/5:00pm BST. We will be joined by Michael Haddad (Augmented Beauty US Director, L’Oréal), Jasper Krog (Senior Global Digital Innovation Manager, NIVEA), Max Andaker (Digital Innovation Manager, Nestlé Silicon Valley Innovation Outpost), Cathy Hackl (Enterprise Director, Magic Leap) and Terry Schussler, Director, Immersive Technology, Deutsche Telekom).

Register
for this webinar to explore the following
:

  • A glance at the current
    state of phone-based AR
    content and implications
    for industry growth
  • Why is retail a leading
    segment?
    What opportunities and challenges still
    exist for retailers?
  • Where are consumers using AR
    now
    , and how will they look to use it going
    forward? What impact will 5G have?
  • How are both phone-based and
    wearable device OEMs
    looking to capitalize? What
    tech improvements are needed for improved UX?
  • How can we increase AR
    awareness & adoption
    and what does the future
    look like?

Register
for this exclusive webinar today

Those who cannot join live will be sent the recordings once the
webinar has run.

This webinar is
being run in association with VR Intelligence’s upcoming VRX Conference &
Expo, taking place December 12-13, 2019, at the Hyatt Regency San Francisco
Airport Hotel. Expecting more than 600 senior attendees from across gaming,
entertainment, healthcare, retail, automotive industries and more, VRX is the
world’s premier B2B immersive tech event for those wishing to use XR to boost
ROI, propel their business forward and engage consumers through immersive,
innovative experiences. More information can be found on the website: https://events.vr-intelligence.com/vrx/,
or please contact Kathryn directly.

Contact

Kathryn Bloxham

Events Director & Head of Innovation

VR Intelligence / VRX

+44 (0)207 375 7567

kbloxham@vr-intelligence.com

Virtual
Reality Intelligence is a trading name of FC Business Intelligence Ltd.
Registered in England and Wales no.4388971. Registered address 7-9 Fashion
Street, London, E1 6PX, UK.





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