Echo Dot (3rd Gen) - Smart speaker with Alexa - Charcoal

Use your voice to play a song, artist, or genre through Amazon Music, Apple Music, Spotify, Pandora, and others. With compatible Echo devices in different rooms, you can fill your whole home with music.

Buy Now

Wireless Rechargeable Battery Powered WiFi Camera.

Wireless Rechargeable Battery Powered WiFi Camera is home security camera system lets you listen in and talk back through the built in speaker and microphone that work directly through your iPhone or Android Mic.

Buy Now

Mavrck’s acquires GroupHigh to increase its influencer search index tenfold

0
311


Influencer marketing platform Mavrck announced Tuesday it was acquiring the blog and social search SaaS solution GroupHigh for an undisclosed amount. GroupHigh will operate as a separate product post acquisition, with the company’s founder Bill Brennan and its CTO David Pinto continuing to lead operations.

“GroupHigh has built relationships with an impressive cohort of 9M+ bloggers, which is differentiated and complementary to our influencer index of social creators and micro-influencers,” said Mavrck co-founder Sean Naegeli.

Why we should care

Marketers already using Mavrck’s platform to identify and build relationships with influencers will now have access to ten times the number of influencer profiles with the acquisition, the company said. GroupHigh’s blog and social search tool, which helps marketers find influencers that align with their brands, will also broaden Mavrck’s offerings, opening up new custom search and segmentation capabilities for brands.

“The expansion complements Mavrck’s recent platform updates supporting influencer personalization, which enables marketers to customize their own influencer networks and search based on the influencer data and attributes that matter most to the brand,” said Mavrck in its announcement on the acquisition.

And while Mavrck has long been a resource for large enterprise brands, serving companies like P&G and PepsiCo, the company said it plans to use GroupHigh’s technology to create an influencer solution designed specifically for SMBs.

More on the news

  • GroupHigh will keep its branding, now called “GroupHigh, A Mavrck Company.”
  • Brennan will serve as COO of GroupHigh and Pinto will remain CTO, both reporting to Mavrck CEO Lyle Stevens.
  • Mavrck, which was founded in 2014, is headquartered in Boston and has raised $13.8 million in venture funding.

About The Author

Mavrck's acquires GroupHigh to increase its influencer search index tenfold 1

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.



Read More

LEAVE A REPLY

Please enter your comment!
Please enter your name here