Dream Corporations “neon jungle” features 14 extra-sensory VR pods, a bar, and a poke kitchen.
Open now to the general public, Dream Corporation’s Otherworld VR arcade looks like something out of a Tron film. Designed by Architecture studio Red Deer, the futuristic space, once just an east London railway arch, now features 14 private VR entertainment pods, a full bar, as well as an up-scale poke kitchen.
When visitors enter the sterile white environment, they are immediately greeted to two rows of identical cylindrical pods, each of which housing an HTC Vive Pro set-up that includes extra-sensory and haptic feedback technology that can simulate various effects, such as heat, wind, scents, even physical rumbling.
Each of these effects are synched to the players in-game options across 16 titles, including Beat Saber, Fruit Ninja, Racket NX, Space Pirate Trainer, Angry Birds VR, Electronaut, Fisherman’s Tale, Job Simulator, Accounting +, Google Earth VR, Moss, SUPERHOT, Arizona Sunshine, Raw Data, Tilt Brush, as well as Windlands 2, with more on the way.
Much like the sleek and modern cylindrical VR pods, the rest of Otherworld features a breathtaking minimalistic design that blends neon and natural lighting to create a sort of pleasant, vaporwave-esque aesthetic. At the rear of the space next to the lounge is a self-service beer tap as well as the poke kitchen, offering guests a variety of raw fish to enjoy. Inspired by renowned light artist Turrell, Dream Corporation aimed to create a space that aesthetically-pleasing futuristic space that appealed to as many groups as possible.
“We wanted to create an immersive space suited to a wider demographic than those normally associated with the stereotypical carpeted games arcade from the 1980s,” said Red Deer founding director, Lucas Che Tizard, according to Dezeen. “By keeping the space minimal it made the lighting and soft hue fades the focal point of the project and gave it a feeling of a futuristic environment.”
It’s clear that when it came to the development of Otherworld, Dream Corporation was just as concerned with the arcades physical appearance as they were the actual experiences they provided. Even the arcades servers got some attention thanks to fashion design graduate Brea Holloway who outfitted the machines with padded white clothing based on the fashion of Samurai Warriors in Japan.
As VR arcades continue to grow in popularity and competition begins to grow, the visual appeal of immersive establishments will only become a more important factor. By harnessing societies general interest in hyper-futuristic themes and design, Dream Corporation hopes to attract the attention of the general public as opposed to just VR and game enthusiasts.
Otherworld is available now for booking over at other.world. Guests can reserve both 40 and 55-minute play sessions with prices varying depending on the date and time.
Featured Image Credit: Mariell Lind Hansen