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Google Poly Editor Gives Brands More Control Over Their Immersive Ads


Google introduces customizable backgrounds, new animation settings, and realistic reflections. 

Originally announced earlier this summer alongside the reveal of Swirl, Google’s new mobile web-based immersive display format, the company this week confirmed the launch of its new 3D editor for the Google Poly 3D platform that offers brands a host of new options and abilities for customizing their web-based immersive advertisements.

Google Poly Editor Gives Brands More Control Over Their Immersive Ads 1
Google Poly editor in-action. / Image Credit: Google

Using the Swirl format, brands are able to upload and display realistic 3D assets onto mobile web, allowing potential customers to rotate their product, zoom in and out of the 3D scene, trigger specific animations, and more. With the launch of the Google Poly editor, companies can now bring a whole new level of engagement to their ads by changing detailed animation settings, customizing backgrounds, and incorporating realistic reflections. 

Google Poly Editor Gives Brands More Control Over Their Immersive Ads 2
Immersive ads running on Google’s Swirl platform. / Image Credit: Google

Other announcements made in the Display & Video 360 blog posts included AR Beauty Try-On, a new feature from YouTube that uses machine-learning and AR technology to let viewers virtually try-on actual make-up products alongside their favorite creators; as well as a new YouTube live stream format that allows channels to air live content in display ads while still giving viewers the full control they’d have during a normal broadcast. 

Google Poly Editor Gives Brands More Control Over Their Immersive Ads 3
YouTube’s AR Beauty Try-On. / Image Credit: Google

Swirl currently remains in closed beta; those interested can contact their Display & Video 360 account manager to get involved. For more information on how to get started creating 3D interactive promotional content on Swirl, check out Google’s official ‘Creating Immersive Content’ guide.

The launch of the Poly editor is just another example of Google’s continued commitment to mobile web-based immersive content. Back in May, the company rolled out a series of new AR features for its Lens app that included real-time language translation.

Feature Image Credit: Google

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