Messenger apps and chatbots are the future of marketing. A bold statement that points towards two of the most important marketing channels for the next phase of online marketing. Both of which are still in the process of developing a dominant status within business practices. Therefore, holding huge potentials for your business if acknowledged in this early stage.
Just like with any other marketing channel of the past, when understood and used early, chatbots and messenger apps will help any business gain that extra edge over the competition who is still sleeping on these topics.
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This shift to mobile has made it possible for people to use messenger services like Facebook Messenger, WhatsApp, Slack or WeChat at any place or time. Combining their usage numbers, more than 5 billion users chat with each other per month.
Lead generation happens where the customers are — in messenger apps and on websites. They are only limited by one problem, one-on-one chats are difficult to scale. Chatbots are a prime solution to solve this issue, being a highly scalable and affordable option.
By working with chatbots you are enabling more and better customer interactions at the same time. Helping boost conversion rates and adding a valuable asset to your lead generation strategy. The unique potentials that chatbots are offering make it more than likely that they will soon become a part of your marketing strategy — why not start right now?
For your convenience, we have collected some of the most promising ways of how chatbots can assist your lead generation. Read on to learn more.
Asking the right questions
Before a chat session is started, a chatbot can ask some qualifying questions. This ‘mini-survey’ can help assess what customers need and how they can be served best. A practical way to gather leads in this process is by asking for personal data like name and email to be able to send further information at a later point.
Personalized interactions with returning customers
When an existing customer visits your website again, he can be greeted with a personalized message. Based on previous purchases the chatbot can then show some unique offers by directly linking the product of interest. Individual discounts and extra services can be another way to catch a returning customer’s attention.
Even though direct interactions with customers might be at the core of your business, you don’t have to miss out on prospective clients’ data when you are not online anymore. A chatbot can ask for emails or phone numbers while your business is closed.
Additionally, a chatbot can engage with customers who are waiting for a human agent to be available. Thereby, helping to reduce frustration and annoyance.
Abandoned carts as an opportunity
During their shopping experiences, customers are often questioning their choices and are very likely to abandon a purchase. A chatbot can help you automatically message visitors who are about to leave your site. You could offer a discount or ask if they have any further questions.
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Help customers with their question
Live-chats are one way to directly support your website visitors. When dealing with a higher number of visits each day, chatbots might be the better solution though. They offer a convenient way of support to your visitors and are there to help at any step of the customer journey.
Enhance the interactivity of specific sites
Often times businesses have offers that do better than others or special products they’d like to promote. A chatbot can be customized to only engage customers on specific sites, greeting them or suggesting some special discounts for the offered products.
Social media marketing integration
Facebook Messenger is a widely used messaging app and is directly embedded in the largest social network in the world. Making integrated chatbot solutions all the more interesting and viable, as you can connect with your followers in a new way offering them value through one of their preferred channels.
The rise of chatbots in online marketing, sales, and customer support is happening right now and offers many exciting possibilities to generate leads for your business. They help automate and digitalize many processes of your online business while maintaining a strong focus on the customers’ benefits too.