If you haven’t heard about chatbots yet I can guarantee that you will, especially if you are a business owner.
Just for the record for any reader who is not quite sure what a chatbot is; a Chatbots are chat robots that communicate and engage with your customers online 24 hours a day, 7 days a week.
The increasing use of chatbots to interact with customer enquiries as well as marketing is on the rise and definitely here to stay.
67% of consumers worldwide used a chatbot for customer support in the past year
– Business Insider
You’re probably aware that automating even the most basic marketing tasks can offer you a serious competitive advantage in any industry.
However, using a chatbot the wrong way or setting one up improperly can lead to more damage than good for your business. While many argue that chatbots will eventually replace websites and “kill” most apps, there’s a chance that they’ll knock out your marketing efforts first, unless you’re careful.
Without further ado, here are the top mistakes you should always avoid when you implement a new chatbot for your company.
Before launching a chatbot to automate your marketing tasks, you need to make sure it can handle a real conversation without a hitch. Although not all messenger bots are 100% perfect, it always helps to test things out before your chatbot goes live and starts interacting with your leads.
Don’t allow a chatbot to ruin your relationship with your clients, tweak your conversation flow as best as you can before you send your virtual assistant on its way to talk to customers.
Some of your subscribers may love your brand and they may choose to stay loyal. Others, on the other hand, may stop being interested in what you have to offer. If that happens, you should always give your followers the option to unsubscribe.
Having a list of subscribers who are no longer interested in your business won’t help you drive up your sales. Instead, it may determine them to resent your brand if they keep receiving unwanted notifications from your bot.
- 58% of customers say emerging technologies such as chatbots and voice assistance have changed their expectations of companies.
- 54% of customers say companies need to transform how they engage with them.
- 77% of customers say chatbots will transform their expectations of companies in the next five years
If you’d like to make the most out of messenger marketing, you should always respect the regulations that Facebook and other platforms have in place.
Not playing by the rules will eventually lead to your chatbot or your page getting slapped with a penalty.
Another mistake you should always avoid when setting up your chatbot conversation flow is sending too much text to your subscribers. Whether you’re launching a new drip campaign or would like to send out a series of chat blasts to promote a new product, you should always be careful not to overdo it.
Messenger marketing can be highly effective, but only if you’re careful not to send too many updates that may be perceived as annoying.
Unless you have experience with setting up a chatbot, you should probably rely on a professional to do it for you.
Although there are many options that make building a messenger bot a breeze, it’s always best to allow someone with experience take care of your chatbot from start to finish.