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UI/UX Design Trends You Should Consider for 2020

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Design is no longer about the wow factor. It is about personalization, simplicity, convenience, minimalism, accessibility. Current and upcoming UI/UX design trends follow these principles. We have already written about why design is a worthy tool for your business as well as how to turn it into a powerful selling tool. Also, we have pointed out how to break a business message through overproduced content in a split-second with motion graphics, and have highlighted massive animation design trends.

In this article, openGeeksLab has showcased UI/UX design trends that will dominate not only all year long but in the years to come.

Creating an application for only one platform is a lost cause. Choosing device-neutral and cross-platform options for seamless app performance on a laptop, PC, smartphone, or tablet is a win-win option that allows ensuring a much better UX and reaching a wider audience coverage.

Mobile phone flexible screen expansion can compete with devices people are used to. Foldable phones with flexible displays will bring a brand new user experience. An advanced multifunctional screen is about multitasking. It allows running a few apps alongside each other simultaneously as well as seamlessly switching between them. It can be used as both a phone and a tablet. A flexible display can make the back of the phone an additional interactive space.

The mass production has long passed into history. There are no solutions that would fit all cases. Users demand a personalized approach from you, niche services that are relevant to their interests as well as can solve personal needs. To retain users, design a product accurately by focusing on personal, cultural, situational requirements ensuring a unique and authentic user experience.

Spotify offers a personalized playlist based on a listener’s particular tastes. Netflix offers flexible recommendations and customizes film artworks to suit users’ viewing habits.

Image source: Dribbble

Apple’s voice-controlled personal assistant Siri, Amazon’s virtual assistant Alexa, Samsung’s smart assistant Bixby, Google’s AI-powered virtual voice assistant Google Assistant dictate their terms to UX design trends. Voice-enabled apps are continually integrating into our lives as they are more convenient, deliver quick and accurate query results, ensure personalized user experience.

Implementing augmented reality and virtual reality technology allows integrating the fictional digital elements into the real-world image by offering users an entirely fresh look at the daily routine.

Education, real estate, mHealth, science, entertainment, eCommerce, traveling, media. Here’s a partial list of niches where VR & AR technology can be adopted with its own UI/UX.

Ikea, Disney, Zara, Toyota have already applied AR to their products. With the Gucci App, users can digitally try on sneakers, sunglasses, or decorate their spaces with new decor objects. The Ikea app offers customers to try on the chosen interior before purchasing it.

Image source: Dribbble

Flat UI design, two-dimensional elements, simple shapes with no added effects have been replaced by user-centered design process, motion graphics, 3D icons, animated logos, custom color palettes, responsive interaction animations, shadows, and depth illusions, grid-based approach, ML-powered features, sound design. In 2020, material design will bring a much more engaging user experience via intricate patterns, textures, customization, advanced interactivity.

Image source: Dribbble

The content-first approach helps to design meaningful and functional interfaces, ensure comfortable and convenient user experience rather than complex and artistic solutions.

When it comes to UI/UX designing, general readability reigns supreme. It is not only about slogans, taglines, brand names, or CTAs. It is about the style of content as a whole — a simple content menu, highly readable fonts, font combinations for various screen sizes to ensure effective responsive design.

Image source: Dribbble

Interface animation has not lost its position this year. Motion will remain trendy the next year as it can easily grab and hold viewers’ attention, and is more memorable than just static elements. Adding life and motion to buttons, icons, tabs, charts, preloaders, menu bars, scroll animations, visual clues, onboarding screens, splash screens, activity indicators, pull-down-to-refresh animation makes user experience informative and engaging. Smooth microinteractions make user interface intuitive and natural.

Image source: Dribbble

Chatbot interaction design should not only convey information to end-users. To process each specific query, chatbots should be easy to use, handle all kinds of natural language variations — various emotions, language semantics, text structures, phrases, slangs.

To enhance the user experience, you should consider a specific set of options such as avatars, a voice that matches your brand personality, welcome/failure message design, response buttons, typing indicators. You should provide users with multiple interaction ways — free-text typing with autocomplete function or ready-made conversation flow.

Image source: Bēhance

People with permanent, temporary, or situational disabilities interact with your product in different ways. Adopting an inclusive mindset in your design will help you create more convenient products for all users.

A screen reader for people who are blind or low vision helps hearing text and interface elements read aloud as well as provides acoustic signals and vibration feedback.

Gesture recognition technologies, voice input, fully responsive layout, consistent navigation, accessible audio/video elements, transcripts, captions in audio/video content, high-contrast color combinations. It’s all about accessibility first approach.

As you see, new trends in UX design are about user-centered and effective problem-solving solutions. Keep things simple, and your users will rely on your product and follow your brand.

We at openGeeksLab know how to personalize your brand to convert your business message into simple and functional visual solutions that are relevant to your users’ interests and can solve their personal needs. Have an idea? Feel free to contact us. We will be happy to help you find the perfect match.



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