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Holiday E-Commerce Content: What to Write About and for Whom

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Are you planning to produce—or have you already begun producing—content in connection with the upcoming holiday season?

Black Friday is coming up fast, and it has pride of place as the e-commerce event of the holiday season, but there’s still time to publish and reap e-commerce benefits throughout the rest of the year.

From understanding different traffic peaks, to the types of brands that perform best, to what keywords to use in articles, an abundance of insights is available to inform your approach to holiday-season content.

An infographic by Skimlinks, a commerce-content monetization platform, highlights several such insights and best-practices as a guide to success during a critical time of year for e-commerce.


Although aimed at online publishers, the infographic is useful for marketers and others who can benefit from knowing about shopper personas, key events of the holiday season, and more. Check out the infographic:

Holiday E-Commerce Content: What to Write About and for Whom 1



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