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From chatbots to contentbots – Chatbots Life

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Juliano Statdlober

Robots to help you create interactive content? Well, you can experience it here, in a Medium story.

As you read this article further, some interactive content will be presented, for demo purposes. It is an interactive content within Medium, indeed.

It all began with cars. In the beginning, it was all about mass production. In the 1920s, due to assembly line methods, cars became popular. In other words, cars were widely available to buyers, but all they could choose was black cars, at that time.

A long time after that, buyers prefer to choose not only the color of their cars, but also they wish to personalize their products. It is the age of product customization. Maybe one of the most recalled examples is Nike offering shoe personalization to customers, from their website. It is not only about customizing sneakers, however. From teddy bears to furniture, there are lots of goods that can be customized nowadays. It is a winning strategy in a battle for customer’s loyalty and engagement.

The outstanding point is: all previous examples relate to physical goods.
However, what about non-physical goods?

The next challenge in the customization arena is known as “Mass customization.” It is something like offering mass products to satisfy the desires [or needs] of individuals. It is the first step towards personalization of digital goods. In the digital world, this is often known as the personalization of user experiences.

With all that in mind, we reach the million-dollar question:
Why not personalize content?

Digital goods
First of all, it is important to stress out that content nowadays is a [digital] good. In the knowledge age, it is an asset. Content may assume the form of articles, pages, posts, chapters, books, videos, images, etc. Every piece of digital “stuff” that we use to get information from can be considered as content.
Thinking about mass customization, how can content be personalized?
How can an article or a post, for instance, be customized?
We can help you to understand that with some specific topics. It is time to hand over to our Contentbot. Just give a few moments for it to be loaded.



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