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How Long Does It Take to Produce a Marketing Email?

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Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus.

The 2019 State of Email Workflows report was based on data from a survey of more than 3,000 email marketers.

Some 23% of respondents say it takes a few days or less for their brand to create an email, on average; 24% say it takes around a week; and 53% say it typically takes more than two weeks.

The length of time it takes to develop an email is correlated with team size: Some 20% of large teams (11+ employees who work on emails) say it takes more than a month, on average, for their brand to create an email.


How Long Does It Take to Produce a Marketing Email? 1

Production Time 

What accounts for the largest share of production time? Email marketers say the most time-intensive tasks are graphics and design, coding and development, and reviews and approvals.

How Long Does It Take to Produce a Marketing Email? 2

Volume

Although larger teams tend to take longer to develop emails, they also tend to have more emails in production at any given time.


Smaller teams (those with 1-3 employees working on emails) typically have between one and five emails in production, whereas larger teams (11+ employees) typically have between 21 and 25 emails in production.

How Long Does It Take to Produce a Marketing Email? 3

About the research: The 2019 State of Email Workflows report was based on data from a survey of more than 3,000 email marketers.



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