The economics are compelling. Start a movie studio, a record label or a book publisher that only markets hits. No clunkers. No filler. Simply the hits.
Easier than it sounds.
Why doesn’t a musician go straight to a “greatest hits” record and save everyone a lot of time and hassle? Why doesn’t a salesperson only call on people who are sure to buy?
Because no one knows anything.
You won’t know if it’s a hit until after you bring it to market. Dylan recorded 50 albums. Picasso painted 10,000 paintings. VCs fund hundreds of businesses.
Do your best. Then ship.