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Ethics and Social Media Influencers: Consumer Expectations

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Most people are OK with social media influencers’ promoting products—as long as the influencers actually use those products, according to recent research from Influence.co.

The report was based on data from a survey of 1,009 people in the US who are familiar with various types of social media influencers.

Some 78% of respondents say it’s appropriate for influencers to share their own products on social media, and 72% say it’s appropriate for influencers to share products in general.

However, 62% of respondents say it is unethical for influencers to promote products they don’t use themselves.


Ethics and Social Media Influencers: Consumer Expectations 1

Disclosure: Expected

Some 82% of respondents say social media influencers should disclose their history of personal use when sharing a product, and 77% say they should disclose any side effects the product may have.

Ethics and Social Media Influencers: Consumer Expectations 2

Unfollowing Influencers

Some 76% of respondents say they will unfollow an influencer because of personal scandal (e.g., cheating), and 74% say they will unfollow an influencer if the posting frequency is too high.


Ethics and Social Media Influencers: Consumer Expectations 3

About the research: The report was based on data from a survey of 1,009 people in the US who are familiar with various types of social media influencers.



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