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Successful creatives | Seth’s Blog

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Many of the ones I know are terrible listeners. They don’t actively engage, don’t see the people who are right in front of them, and don’t exercise much in the way of curiosity or empathy.

I think they got successful because the idea they had inside of them somehow resonated with enough people that they get to share what they were thinking.

But the most reliably successful people I know are precisely the opposite. They are desperate to see and know what’s making other people tick. They actively engage, and they do it with empathy and generosity.

The second path is no guarantee, but it’s more likely to work and it’s also a lot more fun.



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