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Which MarTech workshop will you choose?

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Which MarTech workshop will you choose? 1

Senior-level marketers like you will attend MarTech next April for actionable tactics and proven strategies that solve pressing marketing technology and operations challenges. Two intense days of expert-led sessions, illuminating keynotes, and networking with a thriving community of like-minded professionals… what more could you want?

What’s that? You want more? The MarTech workshops were designed for overachievers like you.

These immersive, half-day training seminars — led by recognized industry experts — dive deep into specific aspects of modern marketing and deliver practical insights you can implement immediately. Here’s a look at some of the workshops coming to San Jose, Wednesday, April 15 and the experts who will lead them:

Keep reading for more details!

The Right Way to Buy Marketing Technology

Instructor: Tony Byrne, founder of Real Story Group

Who Should Attend: Marketers charged with identifying, evaluating, and negotiating the purchase of marketing software.

What You’ll Learn:

  • How to efficiently distinguish among features, architectures, cost, and ecosystems
  • How to drive an agile, test-based selection process that engages your peers as advocates for the right solution
  • How to adopt this methodology for selecting digital agencies and other consulting firms
  • How to benefit from case studies and those who have gone before you
    The major pros and cons of the key martech cloud/suite players

Using CDP to Make the Most of Your Customer Data

Instructor: David M. Raab, founder of the Customer Data Platform Institute

Who Should Attend: Marketers new to customer data management or charged with overhauling their existing (read: messy) system and practices.

What You’ll Learn:

  • What Customer Data Platforms are and how to define your organizations’ needs
  • How to assess technical or organizational factors that could affect CDP success
  • How to quickly identify the most relevant vendors
  • How and when to write an RFP
  • How to ensure a quick and successful deployment

Agile Marketing Advantage

Instructor: Andrea Fryrear, President and Lead Trainer for AgileSherpas

Who Should Attend: Marketing leaders looking to improve their teams’ performance by applying “agile” or “lean” methods in the workplace

What You’ll Learn:

  • How the agile mindset informs new ways of working inside marketing teams
  • Case studies and hands-on exercises that prove modern marketing demands an agile process
  • How to put agile into practice, including Andrea’s 100% customized approach just for marketers
  • How to get the most from agile with practical advice for designing roles, leadership, and team structure.
  • How to roll out agile methods at a pace that ensures team and departmental success.

Creating Connected Experiences

Instructor: Jeff Cram, Chief Strategy Officer and co-founder of Connective DX

Who Should Attend: Marketers responsible for orchestrating seamless digital customer experiences and maximizing the full potential of existing martech investments (yep, they’re connected!)

What You’ll Learn:

  • How digital experience mapping can inform organizational alignment and help prioritize areas of improvement
  • The most frequent challenges for organizations trying to better connect their marketing technology and what you can do to overcome them
  • How content can help bind your teams and digital experiences together
  • How to assess your organization’s preparedness to create connected experiences
  • How you get more from your existing personas and better align customer insight programs with martech implementations.

A Marketer’s Guide To Attribution Analysis

Instructor: Christopher Penn, Co-Founder and Chief Data Scientist at Trust Insights

Who Should Attend: Marketers who want to get a better handle on attribution by using the tools they already have.

What You’ll Learn:

  • Why attribution analysis is important
  • Why attribution analysis is broken
  • What kinds of attribution models exist
  • How to get started with 5 different kinds of models
  • What’s state-of-the-art in attribution modeling today

Get the most out of MarTech!

Add one of these outstanding workshops to your itinerary today… they’re the perfect way to jumpstart your conference experience and maximize your time and investment.

Choose your pass:

  • All Access Pass + Workshop (best value!): The complete MarTech experience, including all sessions, keynotes, and amenities, plus your choice of half-day intensive workshop. Register by February 15 and save $900 off on-site rates!
  • Workshop Only: Interested in just a workshop? Register by February 15 and save $450 off on-site rates. (This pass also gets you complete access to the Expo Hall April 15-17, select networking — including the 2020 Stackie Awards — refreshments, WiFi, sponsored sessions, and more.)
  • Team Package: MarTech is a fabulous option for your 2020 company outing. Attend as a group for a unique team-building experience and lock in extra savings while you’re at it.

Register by year end to use up leftover 2019 budget… and I’ll see you in San Jose 🙂


About The Author

Which MarTech workshop will you choose? 2

Lauren Donovan has worked in online marketing since 2006, specializing in content generation, organic social media, community management, real-time journalism, and holistic social befriending. She currently serves as the Content Marketing Manager at Third Door Media, parent company to Search Engine Land, Marketing Land, MarTech Today, SMX, and The MarTech Conference.





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