Echo Dot (3rd Gen) - Smart speaker with Alexa - Charcoal

Use your voice to play a song, artist, or genre through Amazon Music, Apple Music, Spotify, Pandora, and others. With compatible Echo devices in different rooms, you can fill your whole home with music.

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Wireless Rechargeable Battery Powered WiFi Camera.

Wireless Rechargeable Battery Powered WiFi Camera is home security camera system lets you listen in and talk back through the built in speaker and microphone that work directly through your iPhone or Android Mic.

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Disloyalty Programs: Beat Large Competitors, Build Customer Loyalty


The term “disloyalty program” is not what it may seem—a program designed to lose credibility in the eyes of your customers. Instead, and perhaps surprisingly, it is a form of effective loyalty-building based on partnership premise, and it’s gaining marketing popularity.

And a better understanding of it could well open up paths to other amazing promotional ideas.

A Loyalty Strategy Can Be a Two-Edged Sword

Customer loyalty is the “prize” that every business seeks. Appealing as it may seem, loyalty programs pose some hidden risks that businesses may not notice in the short run, but they can have negative effects in the long run.

Customers with loyalty incentives tend to have higher expectations of products and services. Eventually, because of those expectations, they will implicitly demand an upgrade in service and in goods quality, along with more generous incentives. The situation creates a burden for businesses to continually up the ante—in both customer care and product quality.

Moreover, a small mistake can undermine all of your painstaking efforts. Starting a business is anything but easy, but keeping customer is an entirely different type of difficult. Long-term customers may forgive a mistake once, but their satisfaction will have slightly decreased; and if businesses fail them again, they are likely to turn away, which may result in the worst-case scenario: being abhorred by formerly loyal customers.

A Brief Origin Story of Disloyalty Programs

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