How to improve CX via QR Codes that lead to chatbots
There are no two ways about the fact that advancements in technology have significantly disrupted existing business models and industries. Modern tools and technologies have forced businesses to revamp their strategies and technologies, and reach out to their customers in new ways. In addition to that, technology has also made it possible for businesses to create better products and services, generate more leads, and personalize customer service.
Chatbots hold immense value for modern-day businesses and consumers alike. If you are a business, an efficient chatbot can help you serve your customers better by managing incoming customer requests. You can also use a customized chatbot for the internal purposes of your businesses, such as automating HR processes.
On the flip side, if you are a consumer, chatbots can help you perform a range of activities right from placing an order to modifying or canceling it. Chatbots can also be used to submit queries, request cost, and resolve other grievances smoothly. Although chatbots are game-changing for businesses, they come with their own set of advantages and disadvantages. Here’s a quick look:
By using chatbots, not only can businesses reduce the cost of hiring and sustaining a sizable customer service team, but they can also improve customer satisfaction in the process. Since a chatbot simply needs to be programmed once, makes fewer errors, never goes on vacation, or gets tired, it makes perfect business sense to integrate an intelligent chatbot into existing business processes. However, there are certain limitations to the technology as well.
Their pros and cons aside, the fact of the matter is that chatbots can prove to be a valuable addition to your business. But, a basic challenge that most businesses face is to get customers to interact with the bot. Most websites today have pop-ups that encourage users and customers to interact with a chatbot, but studies show that very few people actually make the effort to open their browser, type the website URL, and then interact with the chatbot on the website.
One way to get your customers to engage with chatbots is through QR codes. You can simply link the chatbot to a QR code and place them on tangibles that are visible to your customers: receipts, delivery boxes, packaging, posters near check-out counters, and price tags. The fact that all smartphone cameras are equipped to take the customer directly to the chatbot means that anyone who wishes to find out more information or resolve a query can do so instantly. You can seek feedback using QR codes and ask customers to answer a few questions using the chatbot as well. What’s more, this will also provide you valuable insights on who scanned the code, where they did it, what time do maximum people engage with the chatbot, or what is their most frequent query. This information can help you improve your products and services as per customer feedback.
First, you need to create a QR code that leads to the chatbot. Here’s how to do that:
- Use a QR code generator to create a QR code.
- Link the QR code to your chatbot by providing the URL.
- Customize the QR code to add unique elements like your logo.
- Download the QR and use it in offline and online promotions.
It would be better to create dynamic QR codes, which can be changed with time, as opposed to making static QR codes, which cannot be edited once made. Making a dynamic QR code gives you the flexibility to reuse the QR code several times.
Make sure you choose the areas where you are using the QR code wisely. As mentioned earlier, these need to be high-visibility places and products. To ensure that customers engage with the QR code and chatbot, you can offer incentives like special discounts or cash backs on the next order as well.
AI-powered chatbots are changing the way people are interacting with businesses today. However, several obstacles remain in making these interactions seamless and instant. Since most people today are familiar with the IM-based interface of chatbots, the bigger challenge is getting them to engage with the chatbot in the first place. Simply adding a chatbot to your website and app is no longer enough, and you need to come up with innovative ways for your customers to reach the bot. One way to direct customers to the chatbot is by smartly using QR codes. At the end of the day, getting your customers where you want them to be is half the battle won.