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How to Optimize Your SEO Marketing Campaigns for Better Results


You need to do more in order to get better results

Photo by Austin Chan on Unsplash

If you have a blog or market your products and services online, you should know that search engine optimization (SEO) is a big deal.

According to Internet Live Stats, every second, there are more than 77,000 search terms being typed into Google. This means that there are over 6.4 billion searches every day, some of which are from consumers actively looking to buy from you.

A recent survey by Databox also showed that about 70% of marketers believe that to drive sales, SEO is more effective than PPC.

Source: Databox

What this means is that if you have a business online and are not strategically using SEO, you’re missing out on a lot of opportunities.

Since nobody wants to miss out, the SEO competition is on the high side. Due to this, a lot of businesses who spend thousands of dollars on SEO every month don’t always get tangible results.

According to Ahrefs, about 91% of pages get zero traffic from Google and only about 0.3% get more than 1,000 visitors per month.

Source: Ahrefs

If you’re actively doing SEO, you need to do more in order to get better results.

In this post, I want to share with you how you can optimize your SEO marketing campaigns for optimal results.

Let’s get started.

Content is the backbone of every successful SEO campaign. However, if your content sucks, you won’t get any traction with it.

This is why you need to focus on creating content that’s SEO-friendly in order to stand a chance of succeeding.

When it comes to SEO, content marketing is a huge part of it. If you fail to create SEO-friendly content, it’ll be difficult for Google to know exactly where to rank you in the SERPs.

Hence, you’ll be losing out on customers as they won’t be able to visit your website. To create content that’s SEO-friendly, you need to focus on the following:

1. Know What Your Audience is Actively Searching

The first step to writing SEO-friendly content is to research and know exactly what terms people are searching for in your niche. When you fail to do this, you may end up creating content people aren’t interested in reading.

By knowing what your audience is actively searching for, you’ll be able to understand what content to create to get discovered. That means you’ll also have a chance to rank in the search engines.

Say you’re an expert in on-page SEO, your first point of call is to Google this term. The top results show you what types of content and topics are getting a huge response from the audience. With this information, you’ll know exactly what type of content to write, and other related terms to focus on too.

Source: Google Search

However, this manual research process can be tedious and time-consuming. Using a tool such as Cortex, you can automate this process. This gets you real data and analytics from your customers’ behaviors and patterns. So you can discover exactly what types of content will resonate with them.

Source: MeetCortex

2. Write for People; Not Search Engines

One of the reasons marketers fail with SEO these days is because they focus more on writing for search engines.

In the past, this worked really well. You could stuff keywords into your content with the aim to manipulate the search engine algorithm in your favor.

Today, that’s no longer possible. In fact, Google penalizes content that has high bounce rates and low time on sites. It also rewards websites that have high page volume per session.

To write for people, you must make sure that your content provides value to your readers. Also, it should aim to solve a specific problem that your audience is facing.

So, make sure that you dig deeper and write content that your audience will love.

3. Create Content That’s 1000X Better

When you write content that people love, search engines will also love and rank it too. The era of writing 300 to 500 words of content and ranking on the first page of Google is over.

According to SEMrush, creating longer content helps to rank your page well. This is because searchers see it as an indication of in-depth analysis and trustworthiness.

Source: RankTank

Apart from creating longer content, you should also include visuals like infographics, images, graphs, and videos too. When you create content that’s 1000 times better than what others have written on the subject, you stand a better chance of ranking high for it.

4. Use Chatbots to Increase the Dwell Time on Your Sites

Dwell time is the time people actually spend on a webpage. It is one of the 200+ factors that Google considers while ranking a page.

With attention spans of netizens dwindling, Google wants to reward pages that can retain visitors for longer.

Guess what? Chatbots can help increase your website’s dwell time and make it more appealing to Google.

Chatbots are software programs that are embedded on websites and used for conversing with website users. They appear as “chat” pop-ups, typically in the lower-right corner of a page. Bots solve users’ queries and help them use the site better without any human intervention.

A well-designed bot can help keep your website visitors engaged longer. Research proves that people love the personalized, undivided attention they get from bots. They also appreciate the quick response and 24×7 availability of bots. No wonder, 35% of people want more companies to use bots on their websites.

Based on the data, it’s safe to say that chatbots can complement your on-page SEO strategy.

One thing that separates good marketers from great ones is what they do after creating content. Aside from writing SEO-friendly content, you should also spend more time promoting it. Truth is, if you don’t promote your content, it’ll go cold and nobody will hear about it.

This is why you need to also ensure that you distribute your content effectively.

Here are sure-fire ways to do so.

1. Guest Post on Authority Blogs in Your Niche

Guest posting on authority websites in your niche is one way to distribute your content and get better results from your SEO marketing campaigns.

By guest posting, you find relevant authority blogs in your niche and contribute a post that their readers will love.

Say you help SaaS companies grow through content marketing. What you need to do in this case is to look for authority websites and blogs related to your niche, and pitch relevant guest posts to them. This could either be content marketing blogs or SaaS and startup blogs.

In most cases, if your pitch is valuable, they’ll accept it and invite you to write for them. When you do this, more people will get the chance to read your content and also start to see you as an expert in your niche.

Not only that, you’ll be able to drive high-quality traffic to your site.

2. Repurpose Your Content

Another strategy you can use to make your content more visible is by repurposing it into other formats. The truth is, not everybody likes to read text. Some prefer video, audio, and images.

Say you’ve written a blog post about how to start a blog. You can repurpose that content into other mediums such as YouTube videos, podcast episodes, and infographics.

Doing this can help you reach more people and get the word out there about your content. While this strategy might take time to achieve, it’s a highly effective way to have more people know about the content you’re putting out.

Shane Barker does this really well. He hosts a weekly Marketing Madness podcast, which people can listen to on his website. He also republishes these podcast episodes on his YouTube channel.

Source: YouTube

By doing all this, he can effectively connect with his audience through different mediums.

3. Utilize Influencer Marketing

If you want to gain traction fast with your content, you can partner with influencers. In influencer marketing, you look for influencers in your niche who have a large following to promote your content.

This strategy is very effective and the reason is simple.

Influencers have built a large following of raving fans who have learned to trust them over time. So if an influencer promotes your content, there are high chances that more people will read it because they believe it’ll be of high quality.

One major problem most marketers face with using influencer marketing is that they don’t know where and how to approach the right influencers in their niche.

You can use a tool such as BuzzSumo to find influencers in your niche. If you can figure this out, you can get better results with this strategy.

Source: BuzzSumo

As a marketer, you don’t want to turn the performance of your SEO campaigns into guesswork. This is why it’s important that you measure and analyze your SEO efforts with real numbers.

Doing this will help you to know exactly where your readers are coming from and the kind of content that resonates well with them.

While this is a tactic that helps you get great results, it takes time to measure and analyze in real time. By using UTM parameters, you can get excellent analytics for your SEO campaigns and more comprehensive insights into your performance.

This involves adding a UTM tag to the end of your URL, so you can neatly categorize visits from multiple sources. That way, you can find out exactly where traffic is coming from and how different SEO content is performing.

When you optimize your marketing campaigns using SEO, you’ll definitely get better results. In this post, I have shared with you the best strategies you can use to do this effectively. Apart from SEO, you can also use new technologies like AI and chatbots to get a competitive edge over your peers.

By creating great content and promoting it, your SEO campaigns will never be the same.

Do you have any SEO tips to add? Please share your experiences and insights in the comment box below.

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