Delivery platforms like UberEats, DoorDash, GrubHub or Postmates can generate a lot of additional revenue for your restaurants. These food delivery platforms are an easy and simple way to extend your restaurants reach and to find new customers quickly.
However, working with a delivery platform like UberEats, DoorDash, GrubHub or Postmates also brings challenges. One of the most heard comments is the rising fee of these food delivery platforms. The commission for each order can rise to 20% of the revenue. This commission fee applies on orders coming from new but also from returning customers.
Next, there is even a bigger problem, the one of not sharing data with your restaurant. You have no or a limited clue who your customers are, let alone a way to reach out to them directly. Without data and without customer relationships it’s hard to further improve your restaurant. Something that is essential at a time when competition can be fierce.
What alternatives do you have as a restaurant owner for food delivery platforms like UberEats, DoorDash, GrubHub or Postmates? And on what do you need to pay attention when choosing an alternative for food delivery platforms? First, ordering needs to be at least as convenient for your customers as ordering is via UberEats, DoorDash, GrubHub or Postmates. Building your own delivery app is a popular option but often these apps often fails. Customers do not prefer to download more apps when their smartphone is already jammed with apps screaming for attention.
Alternatively, you can choose for an ordering website. The advantage is that there is no need to download something. However, websites, although being mobile friendly, are often a bit hard to use.
What other options are there for an alternative for food delivery platforms like UberEats, DoorDash, GrubHub or Postmates? An alternative is letting your guests order via Facebook Messenger or WhatsApp. By making use of a chatbot, this ordering and payment process is fully automated for you as a restaurant owner. Your customers do not have to download something because it uses existing messaging platforms. It’s also a very good and unique way to trigger repeat ordering via messaging. Think about a message like “It’s Friday night, do you want to order your favorite pizza again?”.
How it works? Simple, your customers can start a conversation by opening a web link or scanning the QR code. During the conversation, the chatbot will ask what the customer wants to order. The customer pays via payment methods such as Apple Pay, credit card or PayPal. When an order has been paid, the order is sent to your POS and the customer receives a notification that his order is coming. That’s it.
When building your alternative for food delivery platforms like UberEats, DoorDash, GrubHub or Postmates, you need to think about incentives and rewards for ordering directly at your restaurant. An incentive can be as simple as a free soda with each delivery order. But you can make it also more effective by connecting it with a loyalty program. Saving for nice discounts or other gifts when you order directly instead of via UberEats, DoorDash, GrubHub or Postmates.
Setting up a delivery chatbot is easy. There is no hardware investment required or long-term commitments. Just go to this link and sign up for one of the subscriptions on a delivery chatbot. We can help you set up a delivery chatbot for your delivery business in a matter of days.
Robbert Bregman | Co-founder of Table Duck