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How to Build Better Products With Tech and Psych

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It is really hard to hook modern people because they are overloaded with information. It’s bad for their health and mentality, it is super bad for brands trying to sell them stuff. The most successful ones know that in order to get customer’s loyalty they have to get in their head. They know there’s a method to encourage customer behavior in a delicate way. It is a whole how-to theory elaborately described by Nir Eyal in his must-read book Hooked: how to build habit-forming products. This book consists of practical insights on how to create user habits that stick and actionable steps for building products that people love.

The book itself is quite big and I would definitely recommend you to read the whole of it. In this article I will cite the main ideas and show you why Conversational AI (bots and virtual assistants) can be very helpful in forming customer’s habits.

The hook model

Why habits are so important for business? The core idea is that once your product becomes a habit — there’s no need in advertising — the product itself is connected to users’ emotions. Habits do not require conscious thought — so it is highly unlikely that your client will give their attention to your competitor.

Habits increase CLV (Customer Lifetime Value), deliver flexible pricing policy, ensure continuous growth and competitive edge. And you, as a product owner can form these habits by means of so-called hooks — experiences you create.



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