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Why Every Marketer Should Include AI in Their Content Marketing Strategy

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Is AI included in your content marketing strategy? It should be. Here’s how marketers use it to optimize content marketing efforts and become more efficient.

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AI supercharges a variety of marketing efforts and brings efficiency to processes. It can also help improve your customer service and aid in predictive analysis.

EverString and Heinz Marketing conducted a study on how marketers view AI. They found that although half of B2B marketers are not using AI, they have high expectations from it. That should tell you a lot about how effective it is.

Image via EverString and Heinz Marketing

The advantages of AI extend to content marketing as well. In fact, it’s already playing a role in identifying great content. But how can marketers use AI in content marketing? How can they use it to personalize engagement and improve content ROI? Let’s find out.

To do it effectively, you need to find keywords, plan topics, and write stellar content. You need to optimize that content for the search engines as well.

All of these activities require time and effort. Your team must also schedule social media posts, review analytics, and implement content insights.

But what if their role was that of enhancing content rather than all those arduous tasks? That’s what AI offers to content marketers.

AI helps you optimize your content marketing efforts by automating several processes. Manual content creation and curation is tedious and takes lots of time. It also requires input from different teams and keeps evolving based on changing rules.

With AI, you can analyze data and curate content that meets user intent. AI takes on time-sensitive and menial tasks so that the content creators become more efficient and grow their ROI.

Image via BrightEdge

Combine AI and personalization, and you can engage your target audience better. Based on engagement data, AI can figure out what your audience wants.

You can also get real-time customer data about their behaviors, locations, demographics, values, and more. You can then use the insights from this data to craft engaging and personalized content for your audience.

From tailored landing pages to customized emails, you can personalize each aspect of your marketing content through AI-driven insights.

Personalization can help you win over your audience and get new customers. In fact, SmarterHQ found that 72% of consumers only engage with messages that marketers tailor to their interests.

They also found that 63% of consumers will stop buying from brands with poor personalization tactics. Thankfully, AI can help you personalize content and maximize your results.

AI tools like OneSpot, Granify, and Personyze help you offer personalized content experiences to your audience. Others like Mailchimp can help you personalize emails and determine optimal sending time and frequency.

Others, like Cortex, can help you figure out what sort of visual content resonates with your audience. It helps you figure out visual themes, colors, features, and more that can strike the right chord with your audience. Additionally, it finds out which visual styles work in your industry and helps you keep up with the latest trends.

Guess what?

AI can automate the entire process. It can help you create, curate, and distribute content while saving you effort and time.

Are you finding it hard to find a good topic and start writing? AI can give you the motivation to get started. Tools like DrumUp and BuzzSumo can help you generate ideas, write relevant content, and monitor performance.

MarketMuse helps you find topics that can resonate with your audience along with target keywords. You also get a target content score, minimum word count, and relevant subtopics to consider.

Once identified, you can automate these stages using an intelligent and interactive chatbot.

For example, let’s say your customer journey starts from awareness to consideration and finally purchase. The AI chatbot takes the user through the journey while gathering information. It delivers relevant messaging to help them make a decision.

During the awareness stage, the bot can diagnose the problem using quizzes or questionnaires. It can then send valuable information in the form of videos, tutorials, and guides to confirm the problem.

During consideration, it can help the consumer compare solutions while guiding them towards purchase. The consumer will receive information on how to solve the problem and the benefits of using your product.

As for the decision stage, the chatbot can help the consumer make the purchase. It can also provide product descriptions, photos, videos, reviews, and other things to get the customer to purchase from you. If the customer abandons their shopping cart, the chatbot can remind them to complete the purchase as well.

After buying, it can send the receipts and shipping updates to the customer. It can also send thank you notes, asks for reviews, and help with upsells and cross-sells.

With an AI chatbot, you can increase reach and interact with customers 24/7. It also helps you send relevant information at the right times.

By leveraging data, your business can improve customer experience and also make data-driven decisions. Great data can help you better understand the customers, measure satisfaction, and improve personalization.

It also helps with social media efforts. The average internet user maintains a presence on around eight social media platforms. However, interacting with a large audience can be quite a challenge. Why is this?

Because of the sheer volume of data that’s produced every minute across these platforms.

Here’s how much content is created every minute on the internet:

Image via All Access

That’s a lot of data to work with. Imagine monitoring every tweet or Facebook post that mentions your brand manually. Or following trends? It can get hectic, especially without the right brand monitoring tools.

AI tools can solve this issue by monitoring your brand mentions online and analyzing sentiments and customer satisfaction. Through this, you can engage with them regularly and also do things that can improve customer satisfaction levels.

It can also deliver insights that can help you optimize your content marketing efforts. Lastly, using AI-powered chatbots, you can solve your customers’ problems and enhance their experiences.

Do you have any questions about using AI to optimize your content marketing efforts? Or any tips to add? Share your thoughts with us in the comment section.



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