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How To Leverage Chatbots To Fuel Up Marketing Efforts?


Here below are my handpicked strategies to employ chatbots in boosting your company sales.

As per the statistics, 40% of the people from all age groups are using a chatbot for their online shopping. In contrast, only 0.5% of B2B companies trusted it in the past.

Role of chatbot in the marketing plan

1. Provide Personalized Experience

The main purpose of a chatbot is to serve users 24*7 without any interruptions. Businesses also use it to deliver customized experiences by taking advantage of machine learning applications.

personalized experience
chatbot for marketing

2. Boosting Lead Generation

The primary function of a chatbot is to generate the lead and pass it on the most relevant ones to the sales team for further follow-up.

1. Revenue models for bots and chatbots

2. Series of stories on AI, chatbots and how can they help businesses

3. Why Messenger is the Ideal Bot Platform for Now

4. What I learned in making three chatbots for small businesses

The interesting part is that they are not following the traditional way of asking questions about basic demographic traits. Instead, you just need to share your location and BOOM!

omnichannel experience

3. Leverage Other Channels

Apart from doing internal changes to a chatbot, you can integrate it on different platforms for full coverage and maximizing the effectiveness of the same. Here are some of the channels/platforms you can leverage it.

facebook post autoresponder
push notification

4. Martech Applications Integration

This strategy is most useful for marketing people who are working on various 3rd party applications. They can use the chatbot and integrate it with systems like Customer Relationship Management System (CRM), Content Management System (CMS), Business Intelligence (BI) software to enable smooth navigation.

5. Showcase Your New Products And Services

Whenever you launch a new product or service, you need to share that information with users. For this also, you can leverage chatbot.

showcasing camera

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