How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand

From a buyer's perspective, customers tend to feel more obligated to make a purchase from someone they might trust, relate to, or idolize. That's...

Technique reveals whether models of patient risk are accurate

After a patient has a heart attack or stroke, doctors often use risk models to help guide their treatment. These models can calculate...

There’s been a nearly 70% decline in always-on location data, since iOS 13 rollout

Perhaps more than GDPR or CCPA, Apple’s iOS 13 privacy controls and location alerts may impact the availability of user location data —...

The only one who has heard all of it

…is you.Jerry Garcia performed thousands of times, and he was the only one who heard every performance.The same is true for the work...

10 Email List Management Software Tools to Grow Your Brand

When I first began my marketing career, I was envious of emails. While this sounds like an interesting quirk, I'm pretty sure most marketers...

Using artificial intelligence to enrich digital maps

A model invented by researchers at MIT and Qatar Computing Research Institute (QCRI) that uses satellite imagery to tag road features in digital...

Marketers respond to Google Chrome cookie decision with mixture of hope and fear

Last week Google announced it would end support for third-party cookies in Chrome by 2022 or sooner. Google said it would use its...

Creative Project Trends to Watch in 2020

You should expect to see more Art...

10 of the Best Marketing Analytics Tools

Having a good grasp of your marketing...

Text Marketing Trends: Digital Disruption

Digital marketing is facing yet another disruption,...