Text Marketing Trends: Digital Disruption

Digital marketing is facing yet another disruption,...

The Amazon ad juggernaut: What’s your experience been?

Last year, we surveyed our readers to find out where marketers were prioritizing spend on Amazon’s growing list of offerings, as compared to...

5 Dead-Simple Ways Chat-bots Unlock The Path to Greater E-Commerce Sales

Could you imagine walking into a store only to find no employees.No one to talk to, and no one to help you find...

I paid to get likes on my tweet. Here’s what happened.

When people started lauding Twitter’s efforts to “democratize” the platform by excluding political advertisements, I wondered whether you could still buy influence in...

Designing Chatbot – Art or Science ? (Part 3 of 3)

Kickstarted new year with an interesting experiment involving two outstanding teams to develop chatbots. They were given the same set of API’s ,...

How Best Can You Plan Your Recruitment Chatbot?

In case you have decided to bring a virtual recruiter, assistant, or buddy into your team, let us look at the process of...

Integrating Google Maps for Location-Aware Chatbots

Chatbots are now firmly in the mainstream. People often use them to get information from businesses outside of standard operating hours. They might...

DoubleVerify launches CTV certification program to help curb ad fraud

The ad authentification and measurement platform DoubleVerify has launched a certification program for the connected TV (CTV) programmatic ad industry, aiming to reduce...

Webinar: Emerging Elements for Email Marketing in 2020

Email marketing isn’t dead — it’s evolving. New advances to email technologies are driving changes to how consumers read and engage with email, and email...

5 Alternatives to Facebook, Google, and Amazon Ads

According to a recent survey from Lawless Research and Factual, marketers are spending an average of 43% of their ad budget on Google...