Calculating new stats in Major League Baseball with Amazon SageMaker

The 2019 Major League Baseball (MLB) postseason is here after an exhilarating regular season in which fans saw many exciting new developments. MLB...

Awe-inspiring customer experience starts, and ends, without ‘gotchas’

Recently, I had a remarkable and inspiring customer experience with Maui Jim. So much so, that I will never buy any other brand...

AdsWizz’s PodScribe promises scalable podcast ad targeting

Audio advertising technology company AdsWizz has announced the availability of PodScribe, a tool that the company touts as a scalable way to target...

The key to sustaining brand relevance? Continuous transformation

Right now, we’re in a turbulent time of brand transformation. New generations of consumers are seeking fresh, exciting experiences and are demanding new...

Four Great Daydream Exclusives No One Will Ever Play

Some 30 months ago, I bought a Google Pixel. It was probably the first high-end phone I’d ever bought. But I didn’t pick...

Why Marketers Should Invest in the Stories Format and Stories Ads, and How to...

Stories were one of the heroes of...

Demand Generation – How to Craft a Concise B2B Sales Pitch in Limited Time...

Customer acquisition is hard work. Generating sales...

Email Optimization and ROI: How to Get the Most From Every Email You Send...

Raise your hand if you've received a...